The survival of small businesses has become increasingly difficult in recent years.
An important factor for this is that the huge department stores that have been able to make great offers to consumers because of their 'high volume of sales' have captured the market. A small shop cannot cover this and it is certainly impossible to compete most of the time, as the prices of the large stores are much lower. However, this does not necessarily mean the end for a small business. There are ways to cope with this unequal 'battle'.

But how can this be done?


At some point in our lives, we are trapped in a difficult situation and, by excluding any way out, all we can do is confirm our 'confused self'. All the puzzles hide an answer and you are called upon to respond at critical times and act accordingly. So it's time to act and recruit all your aces. As a small business, you may not be able to be competitive in your prices. 
What you can employ, though, is the personal relationship with the customers. 
By having a customer satisfied with the services you provide in your store or business, you gain his or her favor and trust. You have to think like a consumer and listen to what's really missing from the market. Make it clear and work by enhancing your human nature and not your purpose or need to sell. Win the customer, listen to him, get to know him and make sure your approach is not pressured.

You know that the Social Media chapter is proven to work (not by itself) and seems to be doing extremely well based on sales statistics.

Combined with the above, with the help of a good Digital Marketer, promote all your services and products.

The use of specialized people in marketing and organization is essential to the growth of any business.