Let's make a smooth start by first learning what Marketing really is. Unfortunately, it is a science that is often misinterpreted by too many.

It is time to make it clear that it is not promotion, sales or advertising as some believe. Needs creation is the basic and most fundamental principle that is followed by practitioners in this field.

Let's make clear the ways in which "Right Marketing" can help your business.

First step: We make clear what we define Marketing and what are the differences with

sales - sellers. You see how this can be applied to your activity.
(Here we do not sell the product as much as the idea of ??a Marketer).

Second step: You learn the right tools of Marketing. How and in what way you may use them. An important tool is the use of social media. So, devote a little personal time, or assign to someone from your team to do it and to be trained on this field through special seminars.

Third step: Identity creation
The Alpha and Omega is to create your personal identity, that one that really expresses you and your job.

It is the image of your job, and you must not bypass it.

Organize 
Name
Enhance the identity of the business and get trained in the basics of marketing.

So, ideally you need to start setting up your marketing by positioning your company. If you do not know how to do it, seek the help of an expert. But rest assured that, after this move, the effectiveness of social media will rise sharply, bringing you the right target group.