Sometimes we ignore a very important factor, one that can damage the future of our business.
But what exactly is that?
It is the factor of being interested in all of your customers, whether they are (B2B) - (business to Business) or (B2C) - (Business to Consumers). 
The "tip" is just one, (H2H) - (Human to Human) the most successful partnership. A life relationship can start if you realize that the target company is interested in you first and is not entirely about selling its services or products.

Many companies fall prey to adopting a 'corporate strategy', perhaps not as transparent - (not so ethical). Wanting to increase their sales, they make the mistake and bypass the most important part, which is nothing more than ethical handling of the customer. The biggest mistake is to sell the wrong service to the wrong person. Sometimes the way this is used bypasses the human relationship between them.

The most successful companies are the ones who will first be interested in their customer's need, even if he doesn't buy the service. We must build foundations of trust and this will inevitably bring fruit. 
If you are a business owner or manager, ask for a consultation with a qualified consultant from AMT Consultants to see how you can steer your company in the right direction.